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Strategic Marketing

CAS - DAS

Université de Genève (UNIGE)

Categorie
Luogo di formazione

Ginevra (GE)

Lingua di insegnamento

inglese

Tipo di formazione

Università e politecnici - Perfezionamento: formazioni lunghe

Modalità temporali

Tempo parziale

Ambiti

Pubblicità, marketing, relazioni pubbliche (RP)

Indirizzi di studio

Gestione aziendale / economia aziendale

Swissdoc

7.612.15.0

Aggiornato il 22.03.2021

Descrizione

Descrizione della formazione

Le Certificate of Advanced Studies (CAS) est une formation postgrade donnée par les hautes écoles et elle équivaut à au moins 10 crédits ECTS.
Le Diploma of Advanced Studies (DAS) est une formation postgrade donnée par les hautes écoles et elle équivaut à au moins 30 crédits ECTS.

CAS Analytical Marketing (5 modules):

  • Managing Consumer Insights
  • Return on Marketing Investment
  • Advanced Pricing
  • and 2 other modules to be selected from the DAS program

CAS Branding & Digital Marketing (5 modules):

  • Brand Management
  • Marketing Communication
  • Marketing 2.0
  • and 2 other modules to be selected from the DAS program

DAS in Strategic Marketing (10 modules, 1 year program):

  • Brand Management
  • Marketing Strategy
  • Managing & Marketing Innovation
  • Advanced Pricing
  • Managing Consumer Insights
  • Marketing 2.0
  • Service Marketing
  • Customer Relationship Management
  • Return on Marketing Investment
  • Marketing Communication

Objective

Develop solid knowledge about the latest analytical tools and techniques and best industry practices in all key areas of marketing.

Ammissione

Condizioni d'ammissione

  • Strong command of both written and spoken English
  • Proficiency in Microsoft Office
  • Professional Experience
  • Bachelor’s degree or equivalent

Audience

Executive with a minimum of 3 years work experience, wishing to broaden and deepen his education and skills with state of the art topics, tools, techniques and approaches or who is considering a career change and who would like to work int the marketing field.

Costi

Each CAS: CHF 6'900.-
DAS: CHF 12'600.-
Single module: CHF 1'700.-

Diploma

  • Certificate of Advanced Studies CAS
  • Diploma of Advanced Studies DAS

CAS in Analytical Marketing, 15 ECTS
CAS in Branding & Digital Marketing, 15 ECTS
DAS in Strategic Marketing, 30 ECTS

Informazioni pratiche

Luogo / indirizzo

  • Ginevra (GE)

University of Geneva
On-site – switch over to online-learning if required

Svolgimento temporale

Inizio

Every year

Durata

CAS: 9 months
DAS: 1 year
Courses are held either over weekends or over 3 consecutive days (Thursday, Friday, Saturday).

Modalità temporali

  • Tempo parziale

Lingua di insegnamento

  • inglese

Osservazioni

The DAS in Strategic Marketing can be chosen as the specialization year
of the Executive MBA at the University of Geneva. The second year of the
Executive MBA requires 12 modules.

Link

Informazioni / contatto

Fereshteh VAHIDI
Tel: +41 (0)22 379 97 16
marketing@unige.ch

orientamento.ch