Strategic Marketing
CAS - DAS
Université de Genève (UNIGE)
- Luogo di formazione
-
Ginevra (GE)
- Lingua di insegnamento
-
inglese
- Tipo di formazione
-
Università e politecnici - Perfezionamento: formazioni lunghe
- Modalità temporali
-
Tempo parziale
- Ambiti
-
Pubblicità, marketing, relazioni pubbliche (RP)
- Indirizzi di studio
- Swissdoc
-
7.612.15.0
Aggiornato il 22.03.2021
Descrizione
Descrizione della formazione
Le Certificate of Advanced Studies (CAS) est une formation postgrade donnée par les hautes écoles et elle équivaut à au moins 10 crédits ECTS.
Le Diploma of Advanced Studies (DAS) est une formation postgrade donnée par les hautes écoles et elle équivaut à au moins 30 crédits ECTS.
CAS Analytical Marketing (5 modules):
- Managing Consumer Insights
- Return on Marketing Investment
- Advanced Pricing
- and 2 other modules to be selected from the DAS program
CAS Branding & Digital Marketing (5 modules):
- Brand Management
- Marketing Communication
- Marketing 2.0
- and 2 other modules to be selected from the DAS program
DAS in Strategic Marketing (10 modules, 1 year program):
- Brand Management
- Marketing Strategy
- Managing & Marketing Innovation
- Advanced Pricing
- Managing Consumer Insights
- Marketing 2.0
- Service Marketing
- Customer Relationship Management
- Return on Marketing Investment
- Marketing Communication
Objective
Develop solid knowledge about the latest analytical tools and techniques and best industry practices in all key areas of marketing.
Ammissione
Condizioni d'ammissione
- Strong command of both written and spoken English
- Proficiency in Microsoft Office
- Professional Experience
- Bachelor’s degree or equivalent
Audience
Executive with a minimum of 3 years work experience, wishing to broaden and deepen his education and skills with state of the art topics, tools, techniques and approaches or who is considering a career change and who would like to work int the marketing field.
Costi
Each CAS: CHF 6'900.-
DAS: CHF 12'600.-
Single module: CHF 1'700.-
Diploma
- Certificate of Advanced Studies CAS
- Diploma of Advanced Studies DAS
CAS in Analytical Marketing, 15 ECTS
CAS in Branding & Digital Marketing, 15 ECTS
DAS in Strategic Marketing, 30 ECTS
Informazioni pratiche
Luogo / indirizzo
- Ginevra (GE)
University of Geneva
On-site – switch over to online-learning if required
Svolgimento temporale
Inizio
Every year
Durata
CAS: 9 months
DAS: 1 year
Courses are held either over weekends or over 3 consecutive days (Thursday, Friday, Saturday).
Modalità temporali
- Tempo parziale
Lingua di insegnamento
- inglese
Osservazioni
The DAS in Strategic Marketing can be chosen as the specialization year
of the Executive MBA at the University of Geneva. The second year of the
Executive MBA requires 12 modules.
Link
- lien vers CAS Analytical marketing
- lien vers CAS Brandind & digital marketing
- lien vers DAS Strategic marketing
Informazioni / contatto
Fereshteh VAHIDI
Tel: +41 (0)22 379 97 16
marketing@unige.ch
Istituto 1
Université de Genève (UNIGE)
Rue du Général-Dufour 24
1211 Genève 4
Tel.: +41 (0)22 379 71 11
URL:
www.unige.ch/
Ulteriori informazioni
Faculté d'économie et de management
Université de Genève (UNIGE)
Uni Mail
Bd du Pont-d'Arve 40
1211 Genève 4
URL:
www.unige.ch/gsem/fr/
Istituto 2
Université de Genève (UNIGE)
Rue du Général-Dufour 24
1211 Genève 4
Tel.: +41 (0)22 379 71 11
URL:
www.unige.ch/
Ulteriori informazioni
Centre pour la formation continue et à distance (CFCD)
Université de Genève (UNIGE)
Uni Pignon
Bd de Pont-d’Arve 42
1211 Genève 4
Tel.: +41 (0)22 379 78 33
Email:
URL:
www.unige.ch/formcont/